Does your company have a Chief Digital Officer? According to a study by Gartner, a predicted 25% of businesses will have created and filled the Chief Digital Officer title by 2015. David Mathison is in the hot seat this week as we explore the business imperative of the CDO. David Mathison is curator of the Chief Digital Officer Summit, and founder of the CDO Club. More than 65% of global CDOs are members. He is best known for his book, Be The Media.