Have you ever wondered what ignites an innovator? What drives an attorney to leave his practice of 15 years to start a company that is now in 45 states and 28 countries? Please join me as I interview Scott Brown, the Founder and President of MyDirectives, as we discuss how this unique program will impact millions. Scott will share valuable insights on what his discovery, experimentation, and execution process revealed about end-of-life decisions and providing patients with online access to their own medical information and enabling them to become informed and empowered partners in their own care. In July of this year, MyDirectives was honored with the 2013 Healthcare Startup of the Year award and has been recognized by National Coordinator for Health IT Farzad Mostashari as one of the first small businesses to become fully compatible with the government’s new Blue Button® system.