When was the last time you read a parable? Vijay Govindarajan and Chris Trimble have just published a book,How Stella Saved The Farm; on how to make innovation happen. The most important factor is the team! This radio interview will also take place on the prestigious #innochat twitterchat with some the most dynamic thinkers & writers on innovation – the innocats know that faster, stronger, and more efficient does not always get us where we need to be. Drew Marshall one of the most respected thought leaders and conveners on innovation will co-host this week. This is going to be a very interactive show – please call in as Drew and I put author Chris Trimble in the hot seat!