In my blogtalkradio show this week, I had the privilege of interviewing Gunter Wessels, Ph.D., MBA, B.Sc., Partner and Health Care Practice Principal at The Total Innovation Group. He shares his communication template for navigating around emotional issues, like healthcare reform, to ultimately accomplish business goals. Gunter’s strategic approach begins with understanding the mission, discerning the success metrics, follow up, and then matching up the same framework to the potential client before a conversation takes place. He provides examples of recent conversations where current legislation had the potential to disrupt the business process and how he used knowledge and expertise to redirect. I invite you to listen to a respected industry pro and thought leader provide insight on getting to the other side of the conversation.
