When one thinks of healthcare innovation, chances are Mayo Clinic is at the top of the list. Not surprisingly, Mayo does not disappoint when it comes to social media, as well, because Farris Timimi, MD serves as Medical Director for the Mayo Clinic Center for Social Media and led the collaboration for the newly launched book, Bringing the Social Media Revolution to Health Care. Dr. Timimi will share with our listeners the real value of engagement that stretches beyond the bottom line – patients, families, and healthcare professionals. We will also explore the crowdsourcing experience and the valuable perspectives gained while co-creating

Social Media is not coming to healthcare, it’s already here. Social Media is changing healthcare conversations and will be integral in driving innovation in 2013. Dr. Kevin Pho is highly recognized as an early adopter to social media, trusted influencer and convener of thought leadership in the healthcare industry. Please join me and Symplur co-founder, Tom Lee as we inteview Dr. Kevin on the many shades of social media in healthcare. Dr. Kevin is cited by major media, including the Wall Street Journal, New York Times,Washington Post, Los Angeles Times, USA Today, FoxNews.com, British Medical Journal, SmartMoney Magazine, Detroit Free Press, Forbes.com, NPR, CNN.com,Newsweek, TIME.com, Chicago Sun-Times, Boston Globe, Indianapolis Star, AOL News, and American Medical News.