A Consumer Perspective On Healthy Mindedness

 Have you ever wondered what healthy mindedness looks likejoannaMikePerhaps it looks like someone who takes their personal potential and lifestyle choices to heart.  In my interview with JoAnna Brogdon, the ultimate fitness and energy ambassador,  I asked what the tipping point was that made her health a priority.  JoAnna shared that she was determined to change her life during her early school years, after feeling like an outsider. She has continued to adopt a daily discipline of fitness and motivates others to think differently about their health. “…wellness comes from the other areas of our life, including, mental, emotional, and spiritual health.”


What strikes me, when reviewing this interview is that passion, empowerment and energy appear to be a result of being mindful, as well as the mindset.  While JoAnna climbs a mountain every year, participates in marathons and triathlons, she shares
how important it is to start out with an accountability partner and finding the right tools to stay engaged.  She highly recommends checking out The Energy Project as a starting place for those who know that they need to do something different – or want a better life!    

JoannaRock Joannavolcano





I hope that you enjoyed our discussion today!


New Business Models Means New Target Markets

Before stoking your social media bonfire you need to have a strategy in place, if you want to be successful.  peopleartabstractIt’s an exciting time to be in healthcare because the landscape is changing due to the emergence of new business models, entrepreneurs and innovators. There is also a groundswell of activity focused on casting wide social media nets in order to build a presence and extend brands online. Strategically speaking, what is this best way to leverage the timing of this market and the tools of social media for those who find themselves in new territory?  The answer is to draw on the experience of those entrepreneurs and influencers with extremely successful track records.  This week I interview Ken Rosen, the managing partner of Performance Works, on the importance of understanding the basics of how to identify a target market before launching a social media strategy. 

While social media begins with, the who, and not the what, the ultimate goal for entrepreneurs is to be successful, and Ken provides insight on how to build a foundation to discover the challenges, industry pains and ultimately, buying triggers of potential clients.  We also discuss how to approach clients in existing markets, as well as, new markets. You’ll enjoy this unedited podcast as Ken (@Ken_Rosen) shares over 20 years experience in sales, marketing and strategy development, including executive roles in both start-ups and industry-leading companies. Join us!